Through this website (“Site”), we install cookies and other tracking technologies (“Cookies”) to collect information about the users who browse the Site, their preferences and/or their device and these are used to operate the Site, collect statistics for its improvement and offer users the best browsing experience.
Whenever we collect personal data from users via Cookies, we will process it in accordance with our Privacy Policy, to which reference should be made for all other information relating to the processing of personal data that we carry out via the Site.
More information on Cookies and how they are used is provided below.
Do you want to manage your consents?
To delete, change or see how your information is processed by us, you can click on the button below and change your preferences at any time.
- What are cookies?
A ‘cookie’ is a small file that is stored on the user’s computer, tablet, smartphone or any other user device with information about their browsing experience.
The information collected through cookies shall in no case include specially protected personal data, but it will include your IP address, the date and time of your visits to the website, and in some cases, the pages you viewed within the website, the time you spent on our site, the sites you visited immediately before and after visiting our site, and other browsing data.
Thus, cookies allow us to:
- analyse our services;
- analyse your behaviour on our website;
- show you advertising related to your preferences based on a profile developed based on your browsing habits;
- identify problems in order to improve our website.
You can find more information on cookies at: Cookies – Data Protection Authority
- What cookies are used on the website?
Technical and necessary cookies
- CookieLawInfoConsent → cookies owned by the Web Toffee plugin that will be used for technical cookie management and the appearance of the cookie banner. This cookie allows us to manage consents. Duration 6 months.
Analytic, statistical and measurement cookies
- GA4 → Google Analytics 4 (with anonymised IP) Within the site, we also operate these services, which may be mentioned in the policy but do not install cookies.
If necessary, they can still be categorised as User experience enhancement:
- Tag manager (does not install cookies)
- Google Fonts (user experience enhancement)
- Not geolocalised Google Maps (user experience enhancement)
Instead, the data processed are those in the form on the page https://www.purehomeideas.com/en/contacts/ listed below: first name, surname, email, company, country and field of interest.
The data in the form are used to respond to requests for information and therefore for the “performance of operations closely connected with and instrumental to the management of relations with users or visitors to the site”
Type of cookie:
Technical and browsing preference cookies selected by the user on our website. Installing this type of cookie does not require consent.
Description / Purpose:
These cookies allow the user to navigate and use the different options or services that exist on the website, including its management and operation, and enable its functions and services, such as, for example, controlling traffic and communicating data, identifying the session, accessing restricted access sections, remembering the elements that make up a request for information or contact, carrying out the purchasing process of an order, managing payment, controlling fraud related to the security of the service, applying for registration or participation in an event, counting visits in order to invoice the licences of the software with which the service works (website, platform or application) if it has a software licence, using security features while browsing, storing content for the transmission of video or sound, activating dynamic content (e.g. animation that loads a text or image) or sharing content via social networks.
This category also includes, due to their technical nature, the cookies that enable the management, in the most efficient way possible, of the advertising spaces that, as another design element or ‘layout’ of the service offered to the user, the publisher has included in a web page, application or platform based on criteria such as the edited content, without collecting information from users for other purposes, such as the personalisation of that advertising content or other content.
Lastly, preference cookies that allow information to be remembered so that the user can access the service with certain characteristics that may differentiate his or her experience from that of other users. These include, for example, the language, the number of results to be displayed when the user performs a search, the appearance or content of the service depending on the type of browser through which the user accesses the service or the region from which the user accesses the service, etc.
Owner of the cookies:
Mares Marketing S.r.l.
Retention period:
Up to a maximum of 12 months.
Type of cookie:
Automatic customisation cookies.
Description / Purpose:
These cookies allow information to be remembered in order to offer you a personalised view of the website, send you personalised alerts or manage the communication channel.
Owner of the cookies:
Mares Marketing S.r.l. or its Partners, if applicable
Retention period:
Up to a maximum of 12 months.
Type of cookie:
Analytics
Description / Purpose:
Along with server log files, these cookies allow us to know the total number of people visiting the website, the sections of the website that are most popular and to measure the impact of the advertising we show you on the website.
Owner of the cookies:
Mares Marketing S.r.l. or its Partners, if applicable
Retention period:
Up to a maximum of 12 months.
Type of cookie:
Behavioural advertising cookies
Description / Purpose:
These cookies store information about your behaviour, obtained by observing your browsing habits, allowing us to develop a specific profile in order to provide you with advertisements tailored to your interests.
Owner of the cookies:
Mares Marketing S.r.l. or its Partners, if applicable
Retention period:
Up to a maximum of 12 months.
- Consent
We install the technical cookies and preference management cookies that you have indicated in the “Cookie Preference Management Centre” These types of cookies do not require your consent for their installation as they are necessary for the operation of the website or to comply with user interface preference management requests.
Likewise, as indicated in the table in the previous section, we install cookies on the website, which require the user’s consent for their installation. To give your consent, you will have the following options:
- You can give your consent to the installation of all cookies by selecting the ‘Accept all cookies’ button on the information banner.
- You can give your consent for each purpose of the cookies by clicking on the “I want to set my cookie preferences” button, where you will see all the purposes for which we or our Partners may install cookies.
By clicking the ‘Accept all cookies’ button, you consent to the processing of your data for these purposes by us and the Partners listed in the table above.
You can select the Partners to whom you give your consent by clicking on the section ‘Our Partners’ where we inform you of the purposes for which each Partner will process your personal data if you give your consent.
In the section “Our Partners” you will find information on how each of the Partners that install cookies on our site will process your personal data. You will also find information on how we process your data.
In the above-mentioned section ‘Cookie Preference Management Centre‘ you can also accept all the purposes together.
- Withdrawal of consent
Technical cookies are essential and necessary for the proper functioning of the website and, therefore, as they do not require your consent for their installation, they cannot be deactivated.
However, please note that you can withdraw your consent to the installation of cookies by us or our Partners by clicking on the following link which will redirect you to our consent management tool. There you can revoke the consent you have already given to us or to each Partner or for the various purposes previously accepted. You can also find information on withdrawing consent in each Partner’s privacy policy in the “Our Partners” section.
Finally, you can access the ‘Cookie settings’ of your browser and refuse the installation of all or some cookies. To do this, depending on the browser you are using, the way to access this setting will be different.
Below are links to the main browsers and devices so that you have all the information:
Chrome
Firefox
Internet Explorer
Opera
Safari
These browsers are subject to updates or changes, so we cannot guarantee that they are fully adapted to your browser version. To avoid these inconveniences, you can access them directly from your browser’s options, which are usually found in the Options menu, in the “Privacy” section (consult your browser’s help guide for more information).
- International Transfers
We do not transfer or store your data collected through our cookies outside the European Economic Area. You can find out about any transfers to third countries by the third parties identified in this Cookie Policy in their respective Cookie Policies in the section “Our Partners”.
- Privacy and personal data processing policy
You can consult our privacy policy at https://www.purehomeideas.com/en/privacy-policy/ and get more information on, among other things, exercising your rights as a data subject.
- Get in touch
If you have any doubts about our use of cookies or about configuring or withdrawing consent, you can contact us by sending an e-mail to privacy_mav@maresgroup.com
You may also contact our group-appointed Data Protection Officer at privacy_mav@maresgroup.com, or if you feel that your statutory rights have not been respected, contact the Data Protection Authority at: www.garanteprivacy.it.
Disabling or removing technical (or assimilated) Cookies may prevent the Site from working properly, while disabling Cookies other than technical cookies will not affect the user’s navigation on the Site.
We reserve the right to change or update this Cookie Policy at any time and any changes we make in the future will be posted on this page. If we make any substantial changes, we will notify you of the change by re-posting the banner, before it takes effect. The date of the latest update will be indicated at the top of this page.