General conditions of online sale


(Last updated on 07/10/2020)

These conditions are valid exclusively between MARES MARKETING SRL with registered office at Via Malnasca 15, 21100 Varese (VA) Italy, business register No. VA-166715, VAT No. 01234750121, hereinafter “PUREHOMEIDEAS”, and anyone who makes online purchases on the website, hereinafter the “CUSTOMER”. These conditions are subject to change and shall come into force on the date of publication.

These conditions govern purchases made on the website, in accordance with the provisions of Part III, Title III, Chapter I of the Italian Consumer Code, Italian Legislative Decree 206/2005, as amended by Legislative Decrees 21/2014 and 70/2003 concerning e commerce.


Under these general conditions of sale, PUREHOMEIDEAS sells and the CUSTOMER buys, remotely, the goods indicated and offered for sale on The contract is entered into exclusively via Internet, by the CUSTOMER navigating to and placing a purchase order in accordance with the procedure set down on said website.

Before confirming their order, the Customer undertakes to view these general conditions of sale, with particular reference to the pre-contractual information provided by PUREHOMEIDEAS, and to accept them by checking the relevant box.

The CUSTOMER will receive an order confirmation email containing a link, via which they can download and save a copy of these general conditions of sale, as laid down in art. 51 paragraph 1 of Legislative Decree 206/2005, as amended by Legislative Decree 21/2014.


Before entering into the purchase contract, the CUSTOMER views the characteristics of the goods shown in the individual product data sheets that appear when the CUSTOMER selects them.

Before confirming the order and entering into an obligation to pay for the goods, the CUSTOMER is informed of the following:

  • total price of the goods including taxes, with an itemized list of shipping and other costs;
  • payment method;
  • the time period within which PUREHOMEIDEAS undertakes to deliver the goods;
  • the terms, conditions and procedures for exercising the right of withdrawal (art. 7 of these conditions)
  • the existence of the statutory warranty for the purchased goods;
  • conditions of after-sales service and commercial guarantees put in place by

PUREHOMEIDEAS. The CUSTOMER may at any time, and in any event before entering into the contract, view key information about PUREHOMEIDEAS, including its postal address, telephone number, fax number and email address. This information is also provided below:

Mares Marketing Srl registered office Via Malnasca 15, 21100 Varese (VA) tel. (+39) 0332.810150 – fax. (+39) 0332.265386


contract of sale takes effect from the moment at which PUREHOMEIDEAS sends an order confirmation email to the CUSTOMER. The email contains the CUSTOMER’s details, the order number, the price of the goods purchased, the shipping costs, the delivery address to which the goods will be sent and a link from which these conditions can be accessed, printed and saved.

The CUSTOMER undertakes to check that the personal data shown in the above email is correct and to notify PUREHOMEIDEAS promptly of any changes/corrections that may need to be made.

PUREHOMEIDEAS undertakes to describe and present the items sold on its website as clearly and accurately as possible. Nonetheless, there may be errors, inaccuracies or minor differences between the product shown on the website and the actual product. Furthermore, the photographs of the products shown on are for representative purposes only and do not form part of the contract.

PUREHOMEIDEAS undertakes to deliver the goods within 30 days of the date on which it sends the order confirmation email to the CUSTOMER, unless the product is not available in stock or in cases of force majeure not attributable to PUREHOMEIDEAS.


Product availability refers to actual availability at the time the CUSTOMER places the order. This availability is merely indicative, however, because:

  • the products could be sold to other CUSTOMERS before the order is confirmed, due to the simultaneous presence of multiple users on the website;
  • due to a computer error, a product could appear to be available for sale when in reality it is not

The goods could prove to be unavailable or partly unavailable even after PUREHOMIDEAS has sent the order confirmation email. Should this happen, the order will be automatically corrected by removing the unavailable product or products from it, and an email will be sent to the CUSTOMER immediately, informing them accordingly and setting out the methods and timing of the refund of any amounts paid.


CUSTOMERS can only pay by bank transfer, PayPal, the credit cards listed on, or by installments on the basis of a finance agreement for amounts of €250.00 or more.

For payments by credit card, the amount due will not actually be charged to the card until the order is complete and ready to ship.

For payments by PayPal, the account will be charged when PUREHOMEIDEAS sends the order confirmation email.

Special secure lines are used for communications about payment and the submission of CUSTOMER data. The security of credit card payments is ensured by VBV (Verified by Visa) and SCM (Security Code MasterCard) certification.


All product prices shown on are expressed in euros and include VAT, and where applicable, the WEEE contribution.

Shipping costs are not included in the price, but are indicated and calculated at the end of the purchasing process before payment is made. Similarly, the price does not include the cost of installation or connection to the electricity supply.

Although the CUSTOMER accepts PUREHOMEIDEAS’ right to change its prices at any time, billing for the goods will be based on the prices shown on the website at the time the order is placed and shown in the order confirmation email sent by PUREHOMEIDEAS to the CUSTOMER.

In the event of any manual, technical, IT-related or other error that leads to a substantial change in the price, in a manner not intended by PUREHOMEIDEAS, making said price exorbitant or absurdly low, the purchase order will be deemed invalid and canceled, and the amount paid by the CUSTOMER will be refunded within 14 days of the date of cancellation.


In accordance with the legal provisions in force, the CUSTOMER has the right to withdraw from the purchase without any penalty and without specifying any reason for doing so, within 14 days of the date of receipt of the products.

CUSTOMERS wishing to exercise their right of withdrawal must notify PUREHOMEIDEAS of their intention to do so by means of an explicit declaration, in order to open an electronic Returns procedure.

Where a CUSTOMER chooses to exercise their right of withdrawal, they must return the goods within 14 days of the date on which they informed PUREHOMEIDEAS of their intention to withdraw from the contract in accordance with art. 57 of Legislative Decree 206/2005.

Customers wishing to exercise their right of withdrawal must send an email com and provide the following information:

I/we hereby give notice of my/our intention to withdraw from my/our contract of sale for the following goods/services.

  • Order number/customer code
  • Name(s) of customer(s)
  • Address of customer(s)
  • Product …
  • Ordered on … / received on …
  • Reason:
  • Signature of customer(s) (only applicable when using the hard-copy version of this form)
  • Date

The goods, accompanied by the letter of withdrawal, must be returned to:

USP (Universal Service Provider S.r.l.) Via T. Tasso, 5 – 20825 Barlassina (MB) – Italy

For further information, call customer service on (+39) 02 83623614.

The goods must be returned intact, must not have been used and/or installed, must be in all their original packaging (including packaging material and any documentation or other included items, such as manuals, cables, etc.) and must be returned together with the accompanying tax documentation. Without prejudice to its right to check compliance with the above, PUREHOMEIDEAS will refund the sum paid for the products to which the withdrawal pertains within a maximum of 10 working days from receipt of the returned product.

PUREHOMEIDEAS will pay the refund by the same method used by the CUSTOMER at the time of purchase. If the CUSTOMER has paid by bank transfer and wishes to exercise their right of withdrawal, they must go to the Contact Us section of the website and provide PUREHOMEIDEAS with the necessary bank details – IBAN, SWIFT and BIC – to enable PUREHOMEIDEAS to make the refund.

In the event of withdrawal, all shipping costs shall nonetheless be payable by the CUSTOMER.


CUSTOMERS wishing to cancel an order may request to do so by writing to to check whether the order status is such that cancellation is still possible. If it is not, follow the withdrawal procedures described in Article 7.


If the goods received prove to be defective or otherwise fail to conform with the order placed, the CUSTOMER is entitled to have the product restored to a state of conformity free of charge, by having it repaired or replaced. The CUSTOMER may exercise this right if the defect manifests itself within two years of delivery of the goods, and he/she reports the defect to PUREHOMEIDEAS within two months of discovering it. In order to exercise the above right, the customer must open an electronic Returns procedure, by completing the appropriate Returns form modulo di reso and reporting the defect to customer service by phoning (+39) 02 83623614 or writing to

Customer service is open from Monday to Friday, 9.00am to 1.00pm and 2.00pm to 6.00pm. If the product is defective or does not conform with the order placed, PUREHOMEIDEAS will arrange for it to be collected, at its own expense, subject to the CUSTOMER’S availability.


In addition to the statutory warranty established in the previous article, certain products offered for sale on are covered by a commercial warranty, the duration of which is specified in the relevant product data sheet.

In order to qualify for assistance under warranty, the CUSTOMER must keep the invoice. In the event of loss of the tax document, please write to


For every order placed on, PUREHOMEIDEAS issues an invoice for the shipped goods, which is then sent by email or included with the shipped goods. The invoice contains the information provided by the CUSTOMER during the purchasing process. Once the invoice has been issued, the data shown in it can no longer be changed.


PUREHOMEIDEAS accepts no responsibility for any disservice attributable to force majeure or accidental events, even if caused by Internet malfunctions or outages, in the event that it fails to fulfill the order within the time specified in the contract.


CUSTOMERS are entitled to access the website in order to view its content and make purchases. No other use of the website or its content, particularly commercial use, is permitted. All content of this website, whether audio or visual, and the related technology used, are the property of PUREHOMEIDEAS and are protected by intellectual property rights.

ARTICLE 14 – COOKIES uses cookies. Cookies are electronic files that record information about CUSTOMERS’ browsing of the website (pages viewed, date and time viewed, etc.) and enable PUREHOMEIDEAS to offer its customers a personalized service.

PUREHOMEIDEAS informs customers that they can disable the creation of these files from their Internet configuration menu. Doing so, however, will prevent the customer from making any online purchases.

To find out more,click here


These General Conditions of Sale shall be deemed severable. In the event that any provision of these General Conditions of Sale is determined to be unenforceable or invalid according to the law, applicable regulations or by a court of law with jurisdiction, such determination shall not affect the validity and enforceability of any remaining provisions.


These General Conditions of Sale are subject to Italian law. Any dispute that cannot be amicably resolved shall be referred to the exclusive jurisdiction of the Court of Varese (VA).